Valentine's Day ♥

Valentine's Day. That depressing, romantic, possibly even unimportant holiday of celebrating love, or that special someone. To me, Valentine's Day is really just a day that the greeting card companies have just hyped up to sell chocolate and sappy love cards. How do they do it though? How do they convince people that romance and love have to be complete with chocolate filled hearts and glittery card that profess love? Through pathos, of course.

They use emotion to convince a consumer that in order to prove to that person that you care the only thing that will do on V-Day is that heart shaped box, flowers, a teddy bear, and a fancy card.

Even Heineken, a beer company, is selling Valentines Day. Romance for them is that ring and a beer. It has been ingrained in our heads that on Valentines we have to show how we feel. Everywhere we look in February there's red, pink, hearts. EVERYWHERE. It's cute, but it gives the feeling that love is needed. A woman needs that present on Valentines Day to know that she is the object of love, that the present is a reassurance of how important she is to him and vice versa.

Color Psychology is even used throughout Valentines Day. Red means love, passion, and excitement. Red is everywhere.

We are immersed in rhetoric; it runs the holidays and on this particular holiday, it runs gifts.